I work in a boy’s school. In recent times I have really struggled to find books with covers that aren’t saying “I’m a book for girls with a kickarse female heroine who will take down anybody who challenges me’ it is doing my head in. Books for boys are thin on the ground at the moment unless you want zombies rampaging thoughout the shelves of your library ad nauseum. It is doing my head in (did I say that already, oh yes I did!). My reading stats are fantastic and yes, the blokes like books like Graceling, Blood Red Rose and Necklace of Souls but could we have a bloke on the cover of the book please. All these books are great, they all have great female characters but they also have excellent male characters.
There is a movement afoot to try and get publishers to allow a greater readership of books by using less gender specific covers. Why can’t we have more books with covers like Legend by Marie Lu which has appeal to everyone. Here is a link to an interview which aired on Monday on Radio New Zealand between Charlotte Graham and author Maureen Johnson
Have a look at Coverflip It is, frankly, an awesome re imagining of a bunch of bookcovers to alter the target market. As she says in this article in the Huffington Post